Empowering creative at scale

We don’t sell MarTech. We unlock it.

If there’s one thing we’ve learnt from experience it’s that extracting real value from tech in Creative Operations is complex - often demanding an intervention from the outside.

It’s not that creative teams are not capable, it’s just not their speciality. Their focus lies in the craft and creative, not interoperability of tooling and process design to support it.

With this comes the understanding that the ever-growing complex ecosystem of tech in CreativeOps requires specialist skills and insights. Ones that are focused on how to leverage the tools to deliver the kind of transformation needed to unlock creative at scale without compromising on the craft, brand or customer experience.

Freeing up creatives to do just that. Be creative.

In bridging this gap, ManMachine has grown into a consultancy designed around the empowerment of technology in Creative Operations to deliver better, faster, and more cost-efficient creative outputs at scale – without drowning in complexity.

Operation to deliver better faster and more cost efficient creative our puts at scale - without drowning in complexity ‍
To be clear, we don’t sell technology. What we do is ensure that it reaches its full potential. We continually challenge the assumption that acquiring new tools is the solution. Because, too often, companies invest in tools and platforms thinking they have solved the problem. Technology alone doesn’t transform operations – people do. And unless those people are ready, aligned, and supported, adoption fails, and with it any hope of unlocking the efficiencies required.

This is why we have developed the proprietary approach we call Readiness Design.

The basic principles of Readiness Design

We work Outside-In: to understand your existing people, processes, and technologies.

Then we work Inside-Out: to select and deliver the right technologies, around which we evolve your processes, and ultimately plug your people into. Teams we have ensured are ready for change, not just trained to use the software.

People

Process

Technology

People

Process

Technology

It works because it looks beyond the traditional checkboxes of change management and into the
underlying behaviours holding transformation back. Addressing the real root causes of failures rather than patching over symptoms.
We’ll get your technology working at full capacity, so your people can too.

It works because it looks beyond the traditional checkboxes of change management and
into the underlying behaviours holding transformation back. Addressing the real root causes of failures rather than patching over symptoms.
We’ll get your technology working at full capacity, so your people can too.

It works because it looks beyond the traditional checkboxes of change management and into the underlying behaviours holding transformation back. Addressing the real root causes of failures rather than patching over symptoms.
We’ll get your technology working at full capacity, so your people can too.

Our Team

Why Us

A holistic mix of people and skills at the forefront of MarTech consulting.

Industry-leading experts in various fields who are technology and vendor agnostic.

Over 100 years collectively of practical experience in the Branding, Marketing, Production and MarTech space.

On both sides of brand and business, in both agency and consultancy roles.