We don’t sell MarTech. We unlock it.
If there’s one thing we’ve learnt from experience it’s that extracting real value from tech in Creative Operations is complex - often demanding an intervention from the outside.
It’s not that creative teams are not capable, it’s just not their speciality. Their focus lies in the craft and creative, not interoperability of tooling and process design to support it.
With this comes the understanding that the ever-growing complex ecosystem of tech in CreativeOps requires specialist skills and insights. Ones that are focused on how to leverage the tools to deliver the kind of transformation needed to unlock creative at scale without compromising on the craft, brand or customer experience.
Freeing up creatives to do just that. Be creative.
In bridging this gap, ManMachine has grown into a consultancy designed around the empowerment of technology in Creative Operations to deliver better, faster, and more cost-efficient creative outputs at scale – without drowning in complexity.
To be clear, we don’t sell technology. What we do is ensure that it reaches its full potential. We continually challenge the assumption that acquiring new tools is the solution. Because, too often, companies invest in tools and platforms thinking they have solved the problem. Technology alone doesn’t transform operations – people do. And unless those people are ready, aligned, and supported, adoption fails, and with it any hope of unlocking the efficiencies required.
This is why we have developed the proprietary approach we call Readiness Design.
It’s not that creative teams are not capable, it’s just not their speciality. Their focus lies in the craft and creative, not interoperability of tooling and process design to support it.
With this comes the understanding that the ever-growing complex ecosystem of tech in CreativeOps requires specialist skills and insights. Ones that are focused on how to leverage the tools to deliver the kind of transformation needed to unlock creative at scale without compromising on the craft, brand or customer experience.
Freeing up creatives to do just that. Be creative.
In bridging this gap, ManMachine has grown into a consultancy designed around the empowerment of technology in Creative Operations to deliver better, faster, and more cost-efficient creative outputs at scale – without drowning in complexity.
To be clear, we don’t sell technology. What we do is ensure that it reaches its full potential. We continually challenge the assumption that acquiring new tools is the solution. Because, too often, companies invest in tools and platforms thinking they have solved the problem. Technology alone doesn’t transform operations – people do. And unless those people are ready, aligned, and supported, adoption fails, and with it any hope of unlocking the efficiencies required.
This is why we have developed the proprietary approach we call Readiness Design.
If there’s one thing we’ve learnt from experience it’s that extracting real value from tech in Creative Operations is complex - often demanding an intervention from the outside.
It’s not that creative teams are not capable, it’s just not their speciality. Their focus lies in the craft and creative, not interoperability of tooling and process design to support it.
With this comes the understanding that the ever-growing complex ecosystem of tech in CreativeOps requires specialist skills and insights. Ones that are focused on how to leverage the tools to deliver the kind of transformation needed to unlock creative at scale without compromising on the craft, brand or customer experience.
Freeing up creatives to do just that. Be creative.
In bridging this gap, ManMachine has grown into a consultancy designed around the empowerment of technology in Creative Operations to deliver better, faster, and more cost-efficient creative outputs at scale – without drowning in complexity.
To be clear, we don’t sell technology. What we do is ensure that it reaches its full potential. We continually challenge the assumption that acquiring new tools is the solution. Because, too often, companies invest in tools and platforms thinking they have solved the problem. Technology alone doesn’t transform operations – people do. And unless those people are ready, aligned, and supported, adoption fails, and with it any hope of unlocking the efficiencies required.
This is why we have developed the proprietary approach we call Readiness Design.
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