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The EU AI Act in Marketing

AI is already embedded across marketing – in content creation, MarTech, agencies, production and automation. Understanding where the EU AI Act matters requires visibility into what those systems do, who operates them, and how their output is used. This paper helps Marketing leaders identify where exposure can arise and where further attention may be required.
What's Inside,
  • Where responsibility sits across brands, agencies, platforms and production partners
  • The visibility and evidence needed to understand Marketing AI exposure
  • The operational and business consequences when those facts are unclear
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